More and more fast-food chains are making moves to be more transparent about what’s in their products. KFC is now joining the movement and has recently announced that it aims to only purchase chicken raised without the use of antibiotics “important to human medicine” by the end of 2018.
Around 70 percent of antibiotics used to fight infections in humans are also used in meat and dairy, Reuters reported. Such widespread use of these antibiotics has led to increased concerns in the health industry that exposure through food might cause the drugs to become less and less effective.
“This commitment from the nation's most iconic fast-food chicken chain will have a major impact on the way the birds are raised in the U.S. and in the fight against the growing epidemic of drug-resistant infections,” Lena Brook, a food policy advocate at the Natural Resources Defense Council, said in a statement.
In addition to the move to remove antibiotics from the chicken it buys, the company says its “core products” won’t contain artificial colors and flavors in the future too.