Kentucky Fried Chicken may be based in the Louisville, K.Y., but this fast-food chain has an immense global presence. For example, the chain was recently named the most powerful international brand in China (even over McDonald’s and Coca-Cola) in a two-year survey that included 60,000 participants.
Massive brands like McDonald’s and KFC are different in the menus they offer, but are similar in that they have found a way to use unique marketing strategies that are tailored to specific regions. For example, they implement colloquialisms like “wicked” and “fancy” in London and serve traditional Singaporean porridge with their original chicken in Singapore.
Curious to learn what KFC menus are like in other parts of the world? Check out the slideshow to read more!
This article was originally published August 2, 2013