The disruption of the bee population has been widely reported, warning people of how the world’s food supply could be affected without our little pollinators. In March, Honey Nut Cheerios removed its iconic bee from cereal boxes to raise awareness of the issue. Now, Häagen-Dazs is chipping in to spread the word, and you get free ice cream out of it too.
According to the ice cream company, bees make an impact on their products too. Without bees, Häagen-Dazs says it would have “no almonds in our Rocky Road, no coconut in our Toasted Coconut Caramel, no raspberries in our Raspberry Sorbet.”
To help save the bees, Häagen-Dazs has a few tips for you:
On May 9 (aka Free Cone Day at Häagen-Dazs), you can stop by participating locations between 4 p.m. and 8 p.m. to get a scoop of ice cream in either a cup, sugar cone, or cake cone and find out which flavors are dependent on bees.