Froot Loops Breaks Into Fashion With Limited-Edition Eyewear Line
Froot Loops may have been an important part of your childhood breakfast, but now the brand can be your next style staple. The cereal brand has teamed up with fashion designer Shaun Neff for a new collection of eyewear officially debuting on Thursday, June 15.
Froot Loops are known for their fruity flavor and bright colors and the eyewear collection is no different.
"Toucan Sam has a crazy cool color palette — and the cereal has a unique burst of colors too, which inspired us to create a sunglasses kit with interchangeable arms and faceplates that can be mixed and matched in 80 color combinations to allow fans to show off their personal style in whatever way Froots their Loops," Neff said in a statement.
online for $40 per pair with only 400 made for consumers.
