Chipotle Lets More Famous Authors Write on Its Takeout Bags, Initiates Book Report Contest
You may want to grab your reading glasses before heading out on your next a burrito run. Chipotle is expanding its Cultivating Thought writing series featuring a new list of authors who will be contributing essays to be featured on Chipotle’s cups and takeout bags.Not only that, but Chipotle will also hold a Super Short Book Report contest for creative 103-character reviews of a Cultivating Thought essay.
New writers this time around include Jonathan Franzen (Freedom, The Corrections), Lois Lowry (Number the Stars, The Giver), Sue Monk Kidd (The Secret Life of Bees), and Stephen J. Dubner (Freakonomics and SuperFreakonomics). Remember when Chipotle apologized during the last writers’ series for a lack of diversity, specifically of featuring Latino writers? Many of the 11 new writers are white, except Laura Esquivel (Like Water for Chocolate), and Colson Whitehead (The Intuitionist), so there has not really been a change in the diversity.
“Our mission has always been to change how people think about and eat fast food, and in addition to highlighting our fresh ingredients, we seek to encourage curiosity in our customers about the world around them,” said Mark Crumpacker, chief creative and development officer of Chipotle in a statement. “Cultivating Thought has succeeded as an extension of that idea, by not only inspiring new ways of thinking, but by also extending the customer experience in our restaurants.”
If you’re inspired by one of the essays, feel free to submit your less-than tweet length book report here. You could win a Kindle!