After the success of the first installment of “Cultivating Thought,” in which Chipotle printed whimsical, thought-provoking and hilarious essays on their cups and bags, Chipotle has come back with a second round. Starting January 27, a brand-new crop of authors, comedians, and biographers will have their writing printed on Chipotle’s paper goods. A little bit of inspiration to go with your burrito makes the Chipotle experience somewhat classier.
The full list of participating writers includes Amy Tan (Joy Luck Club), Augusten Burroughs (Running with Scissors), Aziz Ansari (Parks and Recreation), Carlos Ruiz Zafón (Shadow of the Wind), Jeffrey Eugenides (Middlesex, The Virgin Suicides), Julia Alvarez (In the Time of the Butterflies), Neil Gaiman (Coraline, American Gods), Paulo Coelho (The Alchemist), and Walter Isaacson (Steve Jobs biographer).
After the last series, Chipotle received some negative backlash for not including any Hispanic writers. For this series, the writers are “American, Brazilian, British, Dominican, and Spanish writers, as well as writers whose families are of Chinese, Polish, and Indian ancestry.”