Buffalo Wild Wings Suffers a Drop in Sales From Low NFL Ratings
Buffalo Wild Wings
Eating chicken wings and drinking beer has been a football season past-time for decades. This season, however, the NFL has seen a drop in ratings, which has caused a ripple effect in sports bars like Buffalo Wild Wings.
Buffalo Wild Wings recently saw a drop in sales by 1.6 percent in its third quarter, Business Insider reported. Business also slowed down last year, and Buffalo Wild Wings suggested it was because of a change in the NFL schedule and that the season opened a week later than it did in 2014.
During the fall, NFL games usually account for 10 percent or more of traffic at sports-bar chains.
NFL ratings this season have dropped by 24 percent for Monday night Football, 19 percent for Sunday Night Football, and 18 percent for Thursday night games, according to The Washington Post. The recent drop in ratings is suspected to be because of a lack of authenticity, seeming over-managed and over-staged, and possibly the coming election.