izze

IZZE FUSIONS

PepsiCo Will Celebrate the Launch of Izze Fusions With Shawn Mendes at a Free NYC Festival

Contributor
Izze Fusions are available in three flavors: Orange Mango, Lemon Lime, and Strawberry Melon

PepsiCo has recently launched its latest product: Izze Fusions, a soda/juice/sparkling water hybrid with no artificial sweeteners or flavors. In honor of the new beverage, the company is hosting Camp Izze — a "sorta music festival, sorta inspirational summit, sorta world-changing melding of the minds” — in New York City on April 8.

According to the press release, the brand aims to capture the “essence of a new generation” among teens living “undefined” lives.

At Camp Izze, guests will be able to kick back and watch special musical performances, experience interactive “playlabs,” and more.

In addition to celebrating the launch of the new products, Camp Izze will also kick off fundraising for the T.J. Martell Foundation's annual New York Family Day, which helps support medical research focused on finding cures for leukemia, cancer, and AIDS.

The festival will take place at Duggal Greenhouse in Brooklyn. Tickets for the festival are free and are available online on a limited first-come, first-serve basis.

Related
PepsiCo’s ‘Stubborn Soda’ Hits Shelves NationwideMajor Leadership Shakeup at PepsiCoThe Consumer Has Spoken (Again): Organic Gatorade Is Coming


Izze Fusions