PepsiCo has recently launched its latest product: Izze Fusions, a soda/juice/sparkling water hybrid with no artificial sweeteners or flavors. In honor of the new beverage, the company is hosting Camp Izze — a "sorta music festival, sorta inspirational summit, sorta world-changing melding of the minds” — in New York City on April 8.
At Camp Izze, guests will be able to kick back and watch special musical performances, experience interactive “playlabs,” and more.
In addition to celebrating the launch of the new products, Camp Izze will also kick off fundraising for the T.J. Martell Foundation's annual New York Family Day, which helps support medical research focused on finding cures for leukemia, cancer, and AIDS.
The festival will take place at Duggal Greenhouse in Brooklyn. Tickets for the festival are free and are available online on a limited first-come, first-serve basis.