New York Brewery Erects 300-Keg Christmas Tree
Rudolph the red-nosed reindeer, had a little much to drink (and all the elves, too). Genesee Brewing Co. in Rochester, New York set up a massive 23-foot Christmas tree made entirely of beer kegs, and strung up with 600 feet of green Christmas lights. 300 stainless steel beer kegs make up this very merry Christmas display that took 20 of Genesee’s elves to assemble. The keg tree is displayed outside the Genesee Brewhouse in downtown Rochester.
"It's been great fun," said Michael Gaesser, Genesee's director of packaging innovation, told the Democrat and Chronicle. "As soon as you turn it on, people start taking pictures. Everyone thinks it's cool and the whole company rallied around it.''
All jokes aside, unfortunately, the unorthodox display of kegs does not actually contain any beer. Once the Christmas season is over, they will return to the assembly line to be filled up with craft beer and sent to all the good (grownup) boys and girls. The official lighting ceremony of the beer tree will take place on December 18. We certainly hope your Christmas spirit is on tap in time for the occasion.
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