Following the success of its first Sour Patch Kids Slurpee flavor Watermelon, introduced last year, 7-Eleven is introducing a Sour Patch Redberry-flavored Slurpee for the summer.
Redberry was chosen as it was the most popular among fans “in just-for-fun social media posts,” according to a release.
Laura Gordon, vice president of marketing and brand innovation, said, “We think we have another winner with Sour Patch Redberry Slurpee.” She details how the company learned from social media that customers were putting Sour Patch Kids candies into Slurpee drinks.
Last year’s Watermelon Sour Patch Kids flavor was so popular among fans that it became the first limited-time Slurpee flavor to sell better than year-round favorites cherry and cola.
7-Eleven is hosting a Sour Patch Slurpee Selfie Challenge, where one winner will win tickets to the Teen Choice Awards 2016 taking place in Los Angeles on July 31, 2016. To participate, simply tweet a selfie with the Redberry Slurpee between June 26 and July 15 tagging @SourPatchKids and including the hashtags #SlurpeeSelfie and #Sweepstakes.
The grand prize winner will receive round-trip airfare, two nights at a hotel, two tickets to the awards show, two VIP passes to the post-awards party, ground transportation to the hotel, airport, and event, and $1,500 in spending money.
Click here to read our story on how 7-Eleven is celebrating Shark Week.