The veggie burger needs a serious upgrade. Or at least, that’s what the company Beyond Meat thinks. Beyond Meat has invented an environmentally-friendly burger that’s made entirely out of plant protein (specifically pea protein and essential fatty acid oils), and has the consistency of real meat. With a name like the Beast Burger, Beyond Meat is really vying for carnivorous audiences who have previously scoffed at veggie burgers.
The company says that their Beast Burger provides as much iron and protein as beef, omega-3, calcium, vitamins B-6 & B-12, and antioxidants.
Beyond Meat is trying to get the attention of popular burger joints that are mentioned in a Huffington Post article which claims that despite the burger’s rise in popularity, beef consumption has negative impacts on our health and the environment.
"For any of the burger joints mentioned in the Huffington Post piece that put the Beast Burger on their menu before November 1, 2014," Beyond Meat CEO Ethan Brown promises, "we will deliver a free pallet of Beast Burgers. We stand ready to put the delicious, protein-packed, nutrient-dense Beast into the hands of burger artists across the country."
The burger joints who have been invited to rise to the green-friendly challenge include Shake Shack, In-N-Out, Five Guys, McDonald’s and Burger King.
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Joanna Fantozzi is an Associate Editor with The Daily Meal. Follow her on Twitter@JoannaFantozzi