A $13 million lawsuit against Red Bull, in which consumers contended that Red Bull had misled the market about the product’s benefits, has been settled by the company, reports BevNet.
A proposed class action lawsuit alleges that Red Bull’s false advertising was intended to make consumers believe that consumption of Red Bull would provide benefits like increased concentration and better reaction time, and that it “misleads customers about the superiority of its products with its slogan ‘Red Bull gives you wings,’” according to BevNet.
As stated in the lawsuit:
“Even though there is a lack of genuine scientific support for a claim that Red Bull branded energy drinks provide any more benefit to a consumer than a cup of coffee, the Red Bull defendants persistently and pervasively market their product as a superior source of ‘energy’ worthy of a premium price over a cup of coffee or other sources of caffeine.”
Although Red Bull denies any wrongdoing, the company said that it agreed to the settlement in order to avoid further litigation.
Pending a hearing in May 2015, customers who purchased a Red Bull between 2002 and October 3, 2014 (no proof of purchase necessary) will be entitled to a payment of $10, or $15 in Red Bull products.
There are several ways to get reimbursed:
By fax to the Class Action Settlement Administrator at 844-553-1373 (by no later than March 2, 2015)
By mail to the Class Action Settlement Administrator at Energy Drink Settlement, c/o GCG, P.O. Box 35123, Seattle, WA 98124-5123 (postmarked no later than March 2, 2015)