From now until 1:30 p.m., messengers of love from Max Brenner will deliver over 400 chocolate gift boxes to unsuspecting subway commuters. The romantic chocolatier is hoping to lend a hand to those procrastinating partners who haven’t done their Valentine’s Day shopping yet. Anyone who receives one of the special Max Brenner chocolate-gram is encouraged to spread the word on social media with the hashtag #MaxDoesVDay.
Unfortunately for the rest of the city, this blessed chocolate event will only be taking place in Union Square subway stations and the surrounding area. But, if you’ll be in the Union Square area today, it might be worth a shot to go underground and try to catch Cupid’s gaze. Hurry though, as the gift-giving will stop at 1:30 p.m. today, and there’s no telling what will happen underground when fellow subway riders see someone getting free chocolate.