Sodas, cereals, and fruit drinks. As a kid, these are a few of your favorite things. But maybe not anymore according to a study by NPD group, which reveals the exact opposite is true. Kids are consuming fewer sweets than they did fifteen years ago.
According to the study, a typical child ate or drank the 20 most common sugary sweets on average 126 times fewer last year than in 1998. Those sweets are categorized as any food or drink that is pre-sweetened. Those that kids consumed the most of were carbonated soft drinks, pre-sweetened cereals, and fruit drinks and juices.
The study found that kids drank fruit juices 16 fewer times, ate cookies eight fewer times, ate ice cream seven fewer times, and ate cake five fewer times than in 1998.
The study also found that adults are including less sugar in their diets. But with only an average 49 fewer sweet indulgences last year than 15 years ago, adults don’t appear to be refraining from sugar as much as their kids.
These numbers are based on daily eating diaries that were kept by 5,000 people in 2,000 households around the United States.