Remember all those times you were scolded for playing with your food? Welcome to 2018, where entertaining eats are no longer a no-no. Jell-O now has a line of products called Jell-O Play, and their whole reason for being is to make food fun.
“Jell-O Play is a toy you can eat,” said Katy Marshall of Jell-O’s parent company, Kraft Heinz, in a statement.
Buyers use a little less water than in a normal Jell-O recipe to make the resulting gelatin treats more solid and better for stacking. Some packages come with special plastic molds or cutters, including animal shapes, construction blocks and more. A jungle-themed kit comes with four animal cookie cutters and two packages of Jell-O, while a construction kit comes with the Jell-O packages, two building-block molds, and two top trays.
Is pudding your preferred treat? Certain packages of good ol’ Jell-O instant pudding have been renamed as well. Chocolate pudding was dubbed Edible Mud and packaged with edible insect stickers, while vanilla pudding is now Edible Sand, with beach-themed edible stickers.
Moviegoers can get a glimpse of the play-with-your-food world, at their local cinemas as Jell-O Play has created a short animated film that will air before certain feature film showings in theaters nationwide through July 6.
JELL-O Play packages are available for pre-order at Amazon.com and at select retailers including Target stores and Target.com. You’ll find them on the shelves of retail stores nationwide later this summer, all items priced under $5. And until they’re available, check out this list of fun and healthy desserts you can make with your kids.