Jell-O Play Makes it Acceptable to Play With Your Food

Turn your kitchen into a toy store by building your own creations with stackable Jell-O and edible stickers

Remember all those times you were scolded for playing with your food? Welcome to 2018, where entertaining eats are no longer a no-no. Jell-O now has a line of products called Jell-O Play, and their whole reason for being is to make food fun.

“Jell-O Play is a toy you can eat,” said Katy Marshall of Jell-O’s parent company, Kraft Heinz, in a statement.

Buyers use a little less water than in a normal Jell-O recipe to make the resulting gelatin treats more solid and better for stacking. Some packages come with special plastic molds or cutters, including animal shapes, construction blocks and more.  A jungle-themed kit comes with four animal cookie cutters and two packages of Jell-O, while a construction kit comes with the Jell-O packages, two building-block molds, and two top trays.

Is pudding your preferred treat? Certain packages of good ol’ Jell-O instant pudding have been renamed as well. Chocolate pudding was dubbed Edible Mud and packaged with edible insect stickers, while vanilla pudding is now Edible Sand, with beach-themed edible stickers.

Moviegoers can get a glimpse of the play-with-your-food world, at their local cinemas as Jell-O Play has created a short animated film that will air before certain feature film showings in theaters nationwide through July 6.

JELL-O Play packages are available for pre-order at and at select retailers including Target stores and You’ll find them on the shelves of retail stores nationwide later this summer, all items priced under $5. And until they’re available, check out this list of fun and healthy desserts you can make with your kids.

Related Stories
11 Games Perfect for Any Kids' Birthday Party (Slideshow)12 Fast-Food Kid’s Meals That Are Actually Healthy SlideshowThe Best Cruises for Kids Gallery