Mark May 19 on the calendar, as Jamie Oliver's foundation plans for the inaugural Food Revolution Day.
Announced today, the newly created holiday will include local food events, such as farmers markets, culinary tours, cooking classes, and more for foodies to join in. So far, groups from 10 countries, like Brazil, UAE, and Jakarta, have planned events for the day.
The whole point of the Food Revolution Day, according to the web site, is to create a national conversation about food education: namely, locally sourced and fresh food (and definitely no pink slime). "We need to get back to basics and start thinking about where our food comes from," says the web site. "Food Revolution Day is our opportunity to get the world to focus on food issues and rally our efforts to bring food education back into schools."
Money raised from the Food Revolution Day will go to the foundation's projects in the U.K., U.S., and Australia. Also on tap is a new initiative: Food Education Boxes, packed with fruit and veggies, recipes, and fact cards, to encourage kids to get a taste of fresh produce. The boxes will roll out in August.