Courtesy of Skittles

Skittles Launches 'Love Mix' Just in Time for Valentine's Day

Because candy will always be there for you
Courtesy of Skittles

As the winter holiday season comes to a close, cutesy couples everywhere can look onward to the next national spurt of obligatory gift-giving: Valentine’s Day. Before we’ve even finished packing away all the snowmen, snowflakes, fir trees, and menorahs, brands are coming in full force with heart-clad products in vibrant pink and red. And for the first time since late August, Skittles has released its newest festive flavor(s). [related]

According to junk food Instagram @junkbanter, Skittles’ brand new multi-flavored “Love Mix” is available in stores right now. Flavors include: watermelon, white grape, strawberry, cherry, and yumberry — a pitted fruit that looks like a raspberry and tastes like cranberry or pomegranate.

A post shared by @candyhunting on

“Five different flavors designed to love me? Oh boy, my first sixsome!” the Instagrammer joked.

In addition to @junkbanter, other snack food Instagrammers including @candyhunting and @junkfoodonthego have found the bagged confectionary on store shelves in Target. 

A spokesperson for the brand has confirmed to The Daily Meal that "Love Mix" is a Target exclusive.

“The white grape flavor makes me wish these were all wine flavors rather than another Skittles mix of various fruits,” @candyhunting wrote.

It would be an understatement to say fans are excited about the festive snack.

“Holy s---. This sounds epic,” @igettamped wrote.

“… can’t sleep. Need these. NEED,” exclaimed @s_finley11.

So this Valentine’s Day, whether you’re single or off the market, you could just fall in love with a big ol’ bag of pink, red, and white Skittles. Here’s hoping they don’t get dumped all over a highway or fed to farm cattle in Wisconsin.

Looking for a little charm come February 14? Here’s how to make your Valentine’s Day insanely romantic!

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