Turns out Halloween is not just a day for free candy — it’s also potentially a day for free Chipotle. If you come to any Chipotle on Halloween in costume, be sure to take a photo of yourself and put it on your Instagram. Yes, you’ll get an insane amount of likes because costumes in public are always funny, but you might also win free Chipotle for a year!
This year, Chipotle is holding an Instagram costume contest. People who go to Chipotle in costume and post photo evidence to either their Instagram profile or Instagram story and tag Chipotle will be entered to win free burritos for a year. The fast-casual Mexican chain will post the eight finalists’ photos to their Instagram story, where fans can vote from 9 a.m. to 5 p.m. EST on November 1 for the winner — or as the brand is calling it, the “Boorito Champion.” The fan-favorite costume-wearer will receive a year of free burritos.
Don’t plan on entering but want to be a part of the festivities? On October 31, all Chipotle locations in the U.S. and Canada will offer $4 burritos, bowls, salad, or tacos from 3 p.m. to closing time. The offer even extends to customers using the Chipotle app or ordering online. Just enter the code “Boorito.”
We think anyone (or anything!) who dresses up as a Chipotle burrito has a good shot at winning, or anyone who dresses as a hilarious topical meme. Just don’t wear any of these tacky Halloween costumes.