A Fresh Take on the Juice-Cleansing Trend

BluePrint teams up with Fresh, the natural-ingredient beauty company, to kick off a summer detox campaign
Jane Bruce

Here's a fresh take on the juice-cleansing trend: BluePrint, the popular retailer of raw fruit and vegetable cleansing juices, has teamed up with Fresh, a natural-ingredient beauty company, to kick off a summer detox campaign. The campaign is encouraging people to use their products to detox from all of the alcohol, coffee, and junk foods that they have been consuming all summer. Most of the Fresh products are made out of natural, edible ingredients like soy, sugar, nectarines, and apricots.

If you are in the New York City area, celebrate their campaign kick off at their pop-up truck, which will be located in downtown Manhattan neighborhoods. From July 25 to 26, passersby can watch Fresh specialists demo the Soy Face Cleanser while they sip on BluePrint’s Spicy Lemonade. As an added bonus, those who pass by the pop-up truck will be able to snag a Fresh Cleanse Beauty Kit and tote bag filled with "must-haves for summer detox from the inside out," like Soy Face Cleanser, Spicy Lemonade, and a voucher for a mini Sugar Lip Treatment Advanced Therapy.

Those who aren’t near New York can still participate in the summer detox campaign by visiting both companies’ websites. While there may not be a free Fresh Cleanse Beauty Kit in the cards, it is still possible to buy the natural products.

The pop-up truck will be in Union Square (Broadway, between 17th and 18th) from 11 a.m. to 7 p.m. this Wednesday, July 25. On July 26, you will be able to find the pop-up truck near Bleecker (between Perry and W 11th Street) from 11 a.m. to 7 p.m.