# Trix

Silly rabbit, Trix look like fruit!
Consumers weren’t interesting in buying the "new and improved" Trix
The cereal has changed its look a lot over the years
The color change was due to the company’s pledge to remove artificial ingredients from its products
Second-quarter earnings and revenue fell short of analysts’ expectations
Boxes of Honey Nut Cheerios, Trix, Cinnamon Toast Crunch, and Reese’s Puffs will be ‘Star Wars’-themed
Your Pet Bunny Could Star as the Next Trix Rabbit
Your food might look a bit dull once companies make the big transition to natural colorings