Choosing a venue can be one of the most stressful aspects of planning a wedding. Take the stress inherent in trying to plan any big event and multiply it by ten; then factor in extra hurdles if you're doing a destination wedding or you have picky in-laws with their own opinions. Any extra help is much appreciated but usually not completely trustworthy. And that's why we think web start-up Ever After has potential to be a real wedding industry game-changer.
Using proprietary technology combined with actual human expertise, the site operates like a two-step hybrid of AirBnB and a matchmaking service. It first curates a list of appropriate wedding venues in a bride’s chosen destination and price range. All of the venues in the database have been vetted in-person by Ever After’s staff of wedding experts, so there’s little chance that a venue will look amazing in pictures and turn out to be completely different in real life. Customers can compare venues based on detailed listings complete with photographs.
But that initial vetting step is only the beginning. Next, customers will work with a staff Wedding Venue Specialist to comb through the shortlist of venues and figure out which one’s best, based on the specialist’s real-life experience of each place. At the moment, Ever After generates revenue based on referral fees paid by the venue, which makes it a great bargain for the consumer.