Arch Deluxe — McDonald's from Failed Products of Major Brands Slideshow

Failed Products of Major Brands Slideshow
Slide 1 of 17
Arch Deluxe — McDonald's

In 1996 McDonald’s decided to design a new menu item that would appeal to a more sophisticated, adult demographic — the result was the Arch Deluxe burger. The advertising campaign declared that the burger had a bun fresh from the bakery, 100 percent pure domestic beef, extra-fancy ketchup, and a new "secret sauce" made with mayonnaise and mustards. It’s not surprising that the general public couldn’t distinguish the new sandwich enough from the classic Big Mac to make it a hit.