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Chipotle To Offer $3 'Booritos' On Halloween

Taylor Rock|

Chipotle Mexican Grill is running a Halloween special, but there's nothing scary about it.

On October 31, the Denver-based chain will charge a mere $3 plus tax for burritos — or "Booritos" — as well as for bowls, salads, and tacos. The catch? Customers must be in costume. This deal runs from 3 p.m. to close and excludes catering, mobile, and fax orders. (Do people order Chipotle via fax?) The offer is limited to one meal per person.

If you're at a loss for costume ideas, Chipotle's social media account has a suggestion for you: "About to dress up as a Chipotle salad this weekend, because I'm fresh and tasty but no one knows I exist."

Ouch.

Or there's this punny and relatable disguise: "For Halloween, I'm gonna be a goblin... a gobblin' down this burrito."

Seperately, Tex-Mex lovers can take a chance at winning free burritos for a year. All they have to do is text "BOORITO" to 888222 before October 31.

The chain has made repeated overtures toward diners to escape the shadow of a yearslong series of mishaps involving numerous foodborne illness outbreaks and other food safety concerns since 2015.

The chain has recently introduced an all-natural queso and offered major discounts and promotions — though it's also rumored the company is increasing its prices. Here are 12 ways Chipotle is trying to win back consumer trust.

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