Will Starbucks Boycotters Appreciate the New Holiday Cup from Dunkin’ Donuts?
Days after Starbucks’ minimalistic holiday cup led Christian evangelicals to accuse the coffee chain of disrespecting Jesus Christ himself, and Republican presidential candidate Donald Trump to suggest that “maybe we should boycott Starbucks,” Dunkin’ Donuts has debuted its own holiday cup, with decidedly more festive features.
While the Starbucks cup was purposely created with a “purity of design that welcomes all of our stories,” the Dunkin’ Donuts seasonal cup features the word “Joy” surrounded by a green wreath.
The chain denies that the cup was released as a “response” to the Starbucks controversy, but good timing is good timing.
“For many years Dunkin' Donuts has served coffee in festive cups featuring the word ‘Joy’ as part of our annual celebration of the season and holiday offerings,” Dunkin' Donuts said in an e-mail statement to NBC. “We believe this conveys the happiness and spirit of the holiday season in a way that resonates with our guests.”