Capitalizing on the singular focus of some evangelical Christians who have expressed displeasure with Starbucks’ red holiday cups, which allegedly deny “the hope of Jesus Christ,” Donald Trump has suggested that the coffee chain be boycotted.
“Did you read about Starbucks? No more Merry Christmas on Starbucks,” Trump told a crowd in Illinois earlier this week. “Maybe we should boycott Starbucks. I don’t know. Seriously, I don’t care.”
The Republican candidate also reportedly plans to cut business ties with Starbucks. “That’s the end of that lease, but who cares?” Trump said of a Starbucks outpost in one of his buildings.
During his own possible presidency, Trump promised, “If I become president, we’re all going to be saying ‘Merry Christmas’ again. That I can tell you.”
Starbucks, meanwhile, seems unscathed by the drama. “In the past, we have told stories with our holiday cups designs,” said Jeffrey Fields, Starbucks’ vice president of design. “This year we wanted to usher in the holidays with a purity of design that welcomes all of our stories.”