Well, we — as in this beginner baker and intermediate one — don’t live in that world. Our pavlovas aren’t poofed to perfection. In fact, we’d never even dare make a pavlova. Scrolling people’s Insta-feeds was giving us a serious case of floury FoMO (Fear of Missing Out).
Then we got a whiff of SoBakeable, the San Francisco-based startup that is to baking what Blue Apron is to dinner meal kits. SoBakeable offers pre-measured ingredients, decorations, tools and the promise of Insta-gorgeous glory.
“How it Works,” its website explains, “Shop or subscribe … add milk, butter & eggs … bake beautiful desserts.”
We pulled out our credit cards and each bought a $29.95 box, which came in a less than a week with almost everything we’d need for two desserts. We made a date for a baking party and got our smartphones ready to snap.