Courtesy of SoBakeable

We Bought a Baking Kit — Was the Result Instagram Worthy?

A subscription with the company gets you two baking kits a month

If you believe Instagram, we’ve turned into a nation of artisan bakers, whipping up photogenic vegan whoopie pies and matcha macarons like domestic Dominique Ansel’s.

Well, we — as in this beginner baker and intermediate one — don’t live in that world. Our pavlovas aren’t poofed to perfection. In fact, we’d never even dare make a pavlova. Scrolling people’s Insta-feeds was giving us a serious case of floury FoMO (Fear of Missing Out).

Then we got a whiff of SoBakeable, the San Francisco-based startup that is to baking what Blue Apron is to dinner meal kits. SoBakeable offers pre-measured ingredients, decorations, tools and the promise of Insta-gorgeous glory.

“How it Works,” its website explains, “Shop or subscribe … add milk, butter & eggs … bake beautiful desserts.”


We pulled out our credit cards and each bought a $29.95 box, which came in a less than a week with almost everything we’d need for two desserts. We made a date for a baking party and got our smartphones ready to snap.

Read more about the results and if the baking kit was worth it on The San Diego Union-Tribune.

Related Links
Martha Stewart’s Meal Kit Is Now Available Through AmazonFreshEat Like Tom Brady With His New Meal Subscription Service