Aldi's Kookies Cereal Gives Cookie Crisp A Run For Its Money
For every exhausted parent trying to wrangle their children in the morning, sugary cereal is probably the enemy. But for the rest of us, Cookie Crisp is a delight. Manufactured to take the appearance of little cookies, the breakfast cereal doesn't appear to have much nutritional value at first glance. But the chocolatey taste creates endorphins that no millennial is likely to forget. General Mills still produces that cereal, but for those looking for an alternative to the nostalgic breakfast, visit your local Aldi.
The chain of grocery stores famous for its exclusive products and fresh food gets away with many copycat cereals. Manufactured by Millvillle, Kookies are not only inspired by cookie-based cereals such as Cookie Crisp — but are so close to the original that it's almost hard to tell the difference. Both boxes feature a bowl of delicious-looking cookies and a canine mascot grinning with presumably sugar-infused joy. Cookies are always a go-to treat whether you're a child or an adult. But indulging in the Aldi version has a lot of benefits.
The Aldi strategy is enticing
Shoppers may be hesitant to consider Kookies an acceptable version of the General Mills brand, but they shouldn't be selling Aldi short. The grocery store steers away from brand names, which is why Aldi is stacked to the gills with lookalike products. That is where Kookies may outshine its competitor. Though not the original product, there is no beating Aldi prices.
Aldi manufactures these lower prices in several ways. By implementing a cart rental system and customers using their own bags, Aldi doesn't have to employ as many people. This strategy cuts down on costs and allows Aldi to lower its prices. At the end of the day, a bowl of milk and cookies is a bowl of milk and cookies. There is no sense in reinventing the wheel, here. If consumers can get a cookie breakfast cereal at a lower price, why wouldn't they? For that reason, non-brand name items are an ideal option. And this isn't just concerning Kookies. Many other breakfast cereals get a similar treatment for those who shop at Aldi.
Aldi features many cereal alternatives
Aldi has cornered the market on many off-brand cereals. For those who may not be in the mood for a cookie breakfast, there is always the option to explore even more chocolate options. In addition to Kookies, Millville also offers Cocoa Peanut Butter Puffs. An even more flagrant example of shared branding, the cereal is a clear response to Reese's Peanut Butter Puffs. Introduced in 1994, General Mills unveiled the corn puff cereal as a joint venture with Hershey. Able to use the Reese's brand, the company introduced another generation of children to the sugar rush. And while General Mills did its best to compare to the treat that got its name, shoppers still may be better off going with the generic version.
Reese's Puffs doesn't exactly mimic the favorite Halloween candy. Ultimately, you're still eating a puff cereal, so you may as well get it from Aldi, where you aren't overpaying for it. And shoppers tend to agree. There are other generic Aldi cereals that customers prefer over the name brand. Marshmallow and Stars is the fan-favorite counterpart to Lucky Charms in some cases. It is becoming apparent that when it comes to prices, customers are willing to become flexible. The issue of inflation continues to impact consumers negatively, and Aldi is aware of it. The Detroit News reported that Aldi has cut costs even further, making the store an easy sell for customers. And easy for customers to buy Millville.