Krispy Kreme's Beloved Strawberry Glazed Doughnuts Are Returning For A Limited Run
If you have a passion for all things strawberry, mark your calendar for the beginning of September. In an August 21 press release, Krispy Kreme revealed its plans to offer its coveted strawberry glazed donut during Labor Day weekend, from September 1 through September 4. This event is being dubbed a "summer sendoff" to honor fans and deliver the "perfect last taste of summer."
The donut, which has only made three prior appearances, is set to make a delightful return. According to Dave Skena, the global chief brand officer of Krispy Kreme, the timing is spot-on, as "fans are always asking us to bring back Strawberry Glazed, and it seems Labor Day Weekend — the unofficial end of summer — is the perfect opportunity to treat everyone."
Distinguished from the strawberry-frosted variety, this donut boasts a thin layer of the iconic Krispy Kreme glaze that completely envelops the donut, infused with a subtle strawberry essence. If you aren't a fan of heavy frosting and excess sprinkles, this could be just the donut for you.
The donut coincides with Hailey Bieber's new product
This donut's return isn't solely about its delectable taste. It's also linked to a new product from Hailey Bieber's skincare brand, Rhode. Krispy Kreme's press release revealed that the flavor of her new lip treatment draws inspiration from the delectable glazed donut. In an interview with Cosmopolitan, Bieber reminisced about her childhood favorite. "When I was a kid, my favorite donut ever was a strawberry-frosted donut with sprinkles — it's just so nostalgic," she said to the outlet.
Bieber added that strawberry glaze, in general, has become a signature element, making it a natural choice for her new product's flavor. When it came to selecting a flavor for the limited-edition lip treatment, Bieber gravitated toward Krispy Kreme's past strawberry flavor. The peptide-based lip treatment, set to hit shelves on August 28, aims to capture the unforgettable essence of the strawberry glazed donut. In a joint announcement on Instagram, Bieber and Rhode unveiled the new flavor and its connection to Krispy Kreme.