Where Is Junobie From Shark Tank Today?

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If you've ever seen a new mom in action, you know what beauty and exhaustion look like when they come together. Motherhood is transformative, no doubt, but it's also a whirlwind of sleepless nights, endless diaper duty, and breastfeeding on repeat. And just when you think it can't get more intense, in come the next-level challenges like latching issues and low milk supply, leaving you scrambling for solutions. Boobie Bar was one company on Shark Tank that sought to tackle the issue head on by creating a conveniently packaged, lactation-inducing supplement aimed at supporting milk production. But even with those hurdles managed, many new mothers find it difficult to store the milk they work so hard to produce. That is why, when the upbeat Nikeytha 'Nickey' Ramsey pitched Junobie – a storage bag that could help women store breast milk safely and effectively — it struck a chord. She even had an adorable jingle prepared for the pitch.

The need to create Junobie arose from Ramsay's own struggles of juggling life as a traveling speech pathologist with being a mother of two. In response, she developed reusable Junobie bags made with 100% food-grade silicone, capable of withstanding high heat. That, coupled with Ramsay's inspiring backstory of experiencing homelessness as a child to becoming an entrepreneur, floored the Sharks. The panel had Mark Cuban, Lori Greiner, Kevin O'Leary, Barbara Corcoran, and guest judge Emma Grede. But when it came to putting money behind Junobie, most of them weren't ready to bite.

Nickey Ramsey had built Junobie from the ground up. At the time she made her pitch on "Shark Tank" Junobie was projected to generate $86,000 in year-to-date sales. Ramsey sought a $100,000 investment in exchange for a 10% equity stake in Junobie, which, in her words, could help store "liquid gold." Anyone who watched "Shark Tank" Season 13, Episode 15 in 2022 could tell the judges were quite impressed. But in the end, only two Sharks were willing to back Junobie: Emma Grede and Barbara Corcoran. Kevin O'Leary and Mark Cuban felt it wasn't their space — the same reason Cuban gave when he passed on Baby Toon on Season 11, Episode 1 of Shark Tank, which was later funded by Lori Greiner. This time, however, Greiner opted out as well, saying "it wasn't the right business for her".

Among the interested parties, Grede was quick to offer Ramsay $100,000 for 25% equity in Junobie. Ramsay held back, wanting to hear other offers, and sure enough, Barbara Corcoran matched it. But Ramsay wasn't ready to give up that much of her business just yet. She turned back to Grede and countered, not once, but twice, trying to keep her stake above 80%. Grede budged slightly and came back with a final offer of $100,000 for 22.5%. Even then, Ramsay hesitated, quipping, "That's a lot of liquid gold spilling." Grede then reminded Ramsay that she could either spend years building the business slowly or speed things up with her. In the end, Ramsay and Grede struck a deal.

Junobie started to catch fire after the "Shark Tank" appearance, and Nickey Ramsey said in an interview that the opportunity transformed the business. Emma Grede played a big role in that transformation. A mother of four herself, Grede appreciated Junobie's clearly defined customer base and followed through on her end of the deal. Grede not only honored her commitment but, according to a 2022 interview of Ramsey with Purdue University, also provided the Junobie team with "a sense of mentorship on the business side of things."

Since then, Junobie has kept the momentum going, rolling out new and innovative products designed with real-life parenting needs in mind. Among them is a battery-operated breast milk cooling cup made to keep milk at just the right temperature, whether at home or on the go. Other items in the lineup include milk trays for freezing portions, silicone nipple shields, a bottle cleaning brush, and a cleverly named breast pump sani pad for added hygiene. Despite the brand's steady growth, Ramsey has continued to run Junobie out of her home in West Lafayette so she can remain close to her children.

While Nickey Ramsay has introduced a range of new Junobie products, the brand has also ventured into a fresh area. The company has partnered with Milk Guide – a healthcare provider that helps new parents meet their breastfeeding goals — to bring lactation consultation services directly to the Junobie site. What this means is Junobie can now provide new moms with personalized coaching and support throughout their breastfeeding journey.

While there have been exciting new additions in terms of both products and services, Junobie hasn't been as active on social media of late. The brand, which consistently shared product demos, real-mom testimonials, and helpful tips for breastfeeding moms on the go until 2024, hasn't been as communicative on TikTok, Facebook and Instagram. What was once a few posts every month has now slowed to a post every few months. Junobie's blog also hasn't had new content in a while, and the products seem to be out of stock on Amazon.

One possible reason for the drop in activity on both Junobie's website and social media accounts could be that Nickey Ramsey has been focused on fusing Junobie's consultation services with automation technology to stay ahead of the curve. In a recent LinkedIn post, Ramsey introduced 'Junobie x Betterbie,' which she described as an AI-powered lactation and mental wellness human resource platform. So while Junobie hasn't disappeared, what started as one mom's solution to a real-life problem through physical products may now be evolving into a service-based brand — one that could help reshape how parents think about breast milk storage and support using AI.

Ramsey has been working as an AI automation strategist at BieCreative for some time, according to her LinkedIn profile. Notably, the slowdown in Junobie's social media presence lines up with when she began that role. While it's too soon to fully understand the implications, what's clear is that both Junobie and its pitch made a lasting impression on Shark Tank and carved out a niche. If you're curious about how the pitch went down, Shark Tank is available for purchase on Prime Video.