Where Is Fish Fixe From Shark Tank Today?
When a food brand steps into the Shark Tank, its pitch is the bait on the hook of success. Whether the sharks circle, bite, or pass on that opportunity, jumping into those waters can churn success for many food businesses. For Fish Fixe, the opportunity snagged not only a deal but also an opportunity to grow its success.
Appearing on "Shark Tank" Season 13, Fish Fixe is a seafood company that ships products directly to consumers. The fish-focused company, founded by Emily Castro and Melissa Harrington, simplifies the at-home cooking experience. While the concept seeks to increase fish consumption, the sharks questioned shipping logistics that were drowning the business' profitability. Although Kevin O'Leary looked to pluck Fish Fixe for his Chef Wonderful concept, the terms were a little questionable for the company. Luckily, Lori Greiner leaped in and offered Fish Fixe $200,000 in exchange for 25% equity. Lori's last-minute save was intended to keep the fish company out of Mr. Wonderful's nets.
Since then, the brand has been featured in a Shark Tank update. It appears that Lori's backing gave it a viable boost. As reported by TVShowsase.com, Fish Fixe has stronger distribution points, recyclable packaging, and a projected $4 million in sales by the end of 2022. Currently, the company has single-order and subscription options across its various packages.
How does Fish Fixe make cooking fish easier?
When Fish Fixe appeared on "Shark Tank," the brand stated that only 20% of Americans eat the recommended amount of fish per week. While that number makes people take notice, the reasoning behind the findings can vary. From preparation difficulties to the potentially unpleasant aroma in the kitchen, home cooks might prefer another plate of chicken to that fish filet.
What makes Fish Fixe different from a trip to the fishmonger is the pre-portioned, frozen fish with cooking instructions and serving suggestions. Even the eco-friendly packaging that can help wrap up that cooking aroma makes for a more pleasant experience. The brand wants to remove all the excuses for not serving this food option.
Looking at the brand's social media, the feedback is overwhelmingly positive. From an easy process to praising the portion sizes, it seems Fish Fixe has hooked its audience. Plus, the brand continues to expand its recipe collection, which keeps consumers engaged with new ideas. Whether it is air fryer dishes or innovative flavor combinations, there seems to be a bounty of options to enjoy time and again.
Why is additional fish consumption good for overall health?
Fish Fixe is based on the concept that making fish consumption easier will lead more consumers to make that purchase. Although dietary guidelines on eating certain foods can vary, the American Heart Association asserts that eating fish can have a positive impact on reducing coronary heart disease, especially when fish replaces other proteins, like beef or pork.
Even though people may appreciate the concept of balanced eating, ease of consumption is vital to choosing that path. Companies like Fish Fixe fill that void. Although the price of $169 for 16 servings of fish might not fit everyone's budget, people are paying for the convenience. Similar to other meal delivery services like Home Chef or HelloFresh, the simplicity gives the home cook confidence in the kitchen. The purchase price might not be sustainable in the long run, but it can be the first step to a more robust meal plan for the whole family.