Where Is Boarderie From Shark Tank Today?
How could anyone say no to a charcuterie board? Even if one particular piece of food isn't appealing, there's a whole spread to choose from, so there's sure to be something for everybody. The best charcuterie boards feature a variety of flavors and a slew of disparate yet complementary textures. Though the term charcuterie originally referred to cured meat exclusively, it has evolved to describe a tray of carefully arranged meats, cheeses, and other accoutrements, per Restaurant Clicks.
University of the Pacific professor Ken Albala believes the Instagrammable nature of picturesque charcuterie boards may have contributed to the dish's increased popularity in the culinary sphere, per Business Insider. Additionally, according to Food Business News, charcuterie board ingredients were in hot demand during the COVID-19 pandemic, which can perhaps be attributed to the lack of restaurant dining options and the subsequent rise in home cooking.
As such, it stands to reason that a delivery service with artisanal standards would be just the thing that stay-at-home foodies have been searching for. That's where charcuterie company Boarderie comes in.
How did Boarderie perform with the sharks?
Rachel Solomon and Aaron Menitoff presented Boarderie on "Shark Tank" (via YouTube). The company sells a variety of pre-made charcuterie boards, which each feature several trays of food. Simply unwrap a few plastic packages, and you'll have yourself a beautiful board, perfect for any party.
On "Shark Tank," Solomon and Menitoff initially asked the sharks for an investment of $300,000, which would come with a 5% share of Boarderie. Robert Herjavec opted against investing, citing the low share the pair was offering in return. Mark Cuban also dropped out, as he felt that the product could easily be replicated by larger corporations. Kevin O'Leary offered the full amount but wanted a whopping 17.5% of the business. Barbara Corcoran sweetened the pot with her bid of $300,000 cash and a $300,000 credit line for 15%. Lori Griener then made the best offer — the full $300,00 and only 13% of the company.
Things heated up once Greiner threw her hat in the ring (via YouTube). Solomon and Menitoff began to negotiate and asked Greiner if she would accept an 8% stake for the full investment. She countered with 12%, and they volleyed back with 10%. Suddenly, Mark Cuban interjected, saying that he would take the deal at 10%. A slightly perturbed Greiner settled for a $300,000 investment with a 9% stake.
Boarderie's continued success after Shark Tank
According to Forbes, founders Rachel Solomon and Aaron Menitoff's appearance on "Shark Tank" proved to have benefits for Boarderie that went far beyond Lori Greiner's initial investment. After the segment aired, the company quickly sold out of charcuterie boards. And over the course of 2022, Boarderie's sales grew by 1000%, bringing revenue to around the $70 million mark.
Forbes adds that Boarderie is heavily involved in its local community. The company routinely hires developmentally disabled adults through Arc Clients and has provided free meals to power workers during several hurricane-induced outages.
The Boarderie website says that one of its bestselling charcuterie options is the Arte Cheese & Charcuterie Board. This $239 behemoth features 35 different snacks, including flavor-infused cheeses, dried fruits, three types of salami, and Italian bresaola, which is one of the best types of meats to use for a charcuterie board.