The Secret Snack Bonus Behind Krispy Kreme's New Flavor Lineup
Lotus Biscoff cookies and Krispy Kreme are joining forces to bring consumers three new donut options inspired by the simple spiced cookies. Krispy Kreme announced that starting on January 9, patrons can get their hands on this limited-time offering of flavors.
The Lotus Biscoff cookie is a Belgian cookie that was first made back in 1932 as the Lotus cookie. The company and its fans quickly discovered that the cookie paired perfectly with coffee, so it was renamed "Biscoff" as a combination of the words "biscuit" and "coffee." America's Restaurant says that the cookies are flavored with butter, brown sugar, and spices like ginger, cinnamon, and nutmeg.
Condé Nast Traveler reports that many consumers likely know these cookies best as their favorite complimentary airline snack. The treat has become so synonymous with flying the friendly skies that United Airlines found itself facing the wrath of fans after it was replaced. In February 2020, the airline announced it was swapping the Biscoff cookies with Oreo Thins. The decision was met with outrage, and the company quickly reversed course by March.
While fans have been able to enjoy their Biscoff as a cookie and sweet spread for years, they can now enjoy it in a new form — a Krispy Kreme donut.
A complimentary pack of Biscoff cookies
Krispy Kreme says that it's launching three new donut flavors as a part of its collaboration with Lotus Biscoff. The first is a standard glazed donut that's been topped with Biscoff Cookie Butter icing. The next uses the same base but adds a swirl of Biscoff Buttercream and Biscoff Crumble (a.k.a. our favorite quick pie crust) on top. The third is a filled donut with Biscoff Cookie Butter Kreme filling topped with Biscoff Cookie Butter icing, decorative lines of dark chocolate, and Biscoff Crumble as well. If that wasn't enough, fans can also look forward to receiving a complimentary Biscoff cookie packet with any order of a Biscoff flavored donut while supplies last.
Krispy Kreme Global Chief Brand Officer Dave Skena says that these donuts have already been available in other countries, and he's excited to bring these flavors to U.S. consumers for the first time. "Our doughnuts made with Lotus Biscoff are popular around the world and it's definitely time for our U.S. fans to get a taste. Both doughnut and cookie lovers will be amazed by this delicious combination," said Skena.
Krispy Kreme didn't give an exact date but noted that these donuts will only be around for a limited time.