Would You Drink Iced Tea-Flavored Light Beer?
You can bet that beer geeks are, at this very moment, sewing their lips shut at the mention of iced tea-flavored light beer. Nevertheless, Moloson Coors Brewing Co. is banking on the unusually flavored product to help inspire consumers to buy beer instead of other alcoholic beverages.
The beer, called Coors Light Iced T, is set to launch in Canada next month, tentatively followed by a US release. Per a report in the Wall Street Journal, "The citrus-like, iced tea-flavored beer will have roughly 4% alcohol content but no caffeine."
It seems the impetus for the new product has a lot to do with the growing number of consumers choosing cocktails and wine instead of beer. While beer still holds about half of the country's "throat share" in alcohol, the liquor industry is right on its heels, holding approximately a third. Not to mention the success and rising popularity of craft beers, which are largely known for their unique and bold flavors.
Said Molson Coors' chief executive in a web-broadcasted meeting Tuesday, "Someone else is eating our lunch in the alcohol space."
So what do you think: Is this the beer to get big brewers back on the map?