Well, We Sampled the New ‘Cheeteau’ Fragrance from Cheetos

We sampled a Cheetos-inspired fragrance and it went as well as you might expect

'International socialite, media personality, and Cheetos brand spokes-cheetah Chester Cheetah' brings you his new fragrance, 'Cheeteau.'

In case you ever wanted to smell like Chester Cheetah, the “iconic feline with a scent bold enough to excite and delight,” Frito-Lay unleashed Cheeteau, a fragrance produced by Demeter (who else?) that smells like a combination of Cheetos and a heady floral arrangement. Demeter, by the way, is the same company that created the pizza-scented perfume and a few other truly unique fragrances. like "funeral home" and "dirt."

According to Chester Cheetah, the “enchanting bouquet” was designed “so that the pleasure of Cheetos is never farther than a spray away.”

The Daily Meal staff had a chance to sample the fragrance (we didn’t have a choice, really, as the scent traveled throughout the office and seemed to grow stronger while we unwillingly gulped cheesy breaths of air), and the general consensus is this: If you want to smell like Cheetos, you’re probably better off just eating some Cheetos.

Cheeteau is available for a limited time beginning April 1st, which means that although the physical perfume is very real, Cheeteau is an April Fool's Day prank and not Chester Cheetah's next business venture. 

Cheeteau will be launched with an “extensive marketing campaign” including a video and print ad, including free sample giveaways in New York and Los Angeles. For more details, follow @ChesterCheetah on Twitter.


Karen Lo is an associate editor at The Daily Meal. Follow her on Twitter @appleplexy