VIDEO: Smashburger's success, growth plans
Smashburger, the better burger chain making a run at segment leader Five Guys Burgers & Fries, grew its restaurant base by 55 percent in 2011, and isn’t looking to slow down.
Currently at about 140 restaurants, Smashburger chief executive Dave Prokupek said the chain is looking to hit close to 300 locations during the next two years.
Prokupek sat down with Nation’s Restaurant News at the recent ICR XChange conference to discuss growth, an unlikely rival in the quick-service segment, and pricing plans that call for a never-changing $4.99 burger — even in a market as expensive as New York.
NRN.com will be airing additional video interviews from the ICR XChange, including looks at Caribou Coffee, Denny’s, Boloco and others.