Founded in 2008, the Boston based app developer has become one of the largest mobile social networks for wine drinkers, with over 500,000 users.
Drync is the first mobile app that allows consumers to find, track, share, notate and purchase wine at the moment it is most relevant to them – while they are drinking it. The Drync iPhone app recognizes most wine labels within seconds, utilizing state-of-the-art image recognition and a database of over 1 million label images and in August 2013, in expanded its reach to consumers in 41 states.
The elegant and intuitive iOS mobile app allows consumers to quickly and easily purchase the wines they love on their mobile phones for home delivery. Drync is currently available on iPhone and will soon be available for Android users with an expected release of mid-December 2013.
Drync is a privately held company in Cambridge, MA. The management team consists of wine loving technology entrepreneurs and seasoned wine industry professionals with deep industry expertise in mobile, social networking, ecommerce, and beverage industries.
Drync's Marketing Director and Wine Connoisseur, Aimee Cronin is thrilled to be the newest resident wine expert and contributor to The Daily Meal.
With over fifteen years of experience, Aimee Cronin prides herself as a well-seasoned wine marketer who has worked in nearly every facet of the beverage industry.
Beginning her wine career as the Marketing Director at a boutique winery in Long Island, Aimee later moved west to New York City to run the wine division for luxury Food and Wine PR agency, Deussen Global, which she grew to be the largest grossing team in the company. Aimee spent several years building brands and developing national sales and marketing programs at the supplier level for producers big and small, such as Pernod-Ricard, Moët Hennessy, Laurent-Perrier Champagne, Sandeman Ports, San Felice, and Erie Vineyards. Most recently, she worked for Martignetti Companies, the seventh largest distributor in the United States, where she first managed a portfolio of over 200 prestigious California wine producers and developed her position to oversee all corporate communications for the company.
Aimee has been a guest speaker at the Culinary Institute of America and the Aspen Food and Wine Classic and is a Certified Specialist of Wine, as well as WSET Certified with distinction. She holds a Bachelor of Science degree from Boston University’s School of Communications. When she is not trying to revolutionize the wine industry for the greater good of mankind, Aimee is happily spending quality time with her husband and three young children.