Trader Joe’s Journey to the Center of the Cookie
Nathan Rodgers, his wife Sonia, and their friend Russ Shelly and his wife Sandy set out almost two years ago to review the cult grocer's some 4,500 products for their site What's Good at Trader Joe's?, and so far they've covered more than 300 products. While the reviewers are fans of Trader Joe's, they take reviewing seriously — their first review was even negative. Here's their process:
• They rate products on a scale of one to 10, 10 being the best.
• For any post, two people rate the product.
• Reviewers give their overall impression and up to five points each.
For Russ, Sonia, Shelly, and Sandy, Trader Joe’s Journey to the Center of the Cookie fell into the category of Sugary Impulse Buys. Noted Russ, "You know that row, with all the frozen goodies down below and the candies up above? That’s Temptation Lane right there, partner. There’s way too much to choose from, so we might’ve missed one of your favorites, but we’re the ones with the blog." Here's their take on the product:
Trader Joe’s Journey to the Center of the Cookie (9/10 points)
These warm, gooey, choco-swamped fresh-outta-the-oven awesome-with-ice-cream cookies were our constant temptress when we (Russ and Sandy) gave up sweets for Lent. Don’t ask us how we made it through. Read more about this product on What's Good at Trader Joe's?
Arthur Bovino is The Daily Meal's executive editor. Follow Arthur on Twitter.