Tic Tac was just making candy, freshening breath, and minding its own business this week when suddenly it found itself dragged into the world of political scandal by Donald Trump, and the candy wants nothing to do with this publicity.
On Friday, the Washington Post released footage from 2005 that showed Republican Presidential candidate Donald Trump making some vulgar and predatory remarks about women, including describing attempts to grope or seduce them. Then Trump reportedly caught sight of actress Arianne Zucker and told Access Hollywood host Billy Bush he might just start kissing her.
“I’ve got to use some Tic Tacs, just in case I start kissing her,” Trump said. “You know I’m automatically attracted to beautiful — I just start kissing them. It’s like a magnet. Just kiss. I don’t even wait.”
Tic Tac does not appear to have been pleased with the mention, and on Saturday the Tic Tac Twitter account announced that it found the comments inappropriate and that Tic Tacs respect women.
Tic Tac respects all women. We find the recent statements and behavior completely inappropriate and unacceptable.
— Tic Tac USA (@TicTacUSA) October 8, 2016
As Eater points out, this is not even the first instance of a candy company trying to distance itself from the current election. Last month Skittles responded to being referenced in an anti-refugee meme by Tweeting: “Skittles are candy. Refugees are people. We don’t feel it’s an appropriate analogy. We will respectfully refrain from further commentary as anything we say could be misinterpreted as marketing.”