Amidst the bevy of criticism surrounding the quality of their seasoned beef, Taco Bell is launching a marketing campaign this week that aims to set the record straight. The "Talk" campaign will include a series of TV, radio, and internet spots featuring the Taco Bell employees who prepare the meat in question.
The advertisements show youthful workers in their Taco Bell uniforms explaining that their seasoned beef contains 88% premium ground beef and 12% seasonings, spices, and water. They go on to urge skeptics to look at the recipe published on the Taco Bell website for further information about the cooking process.
The commercials also feature an offer for an 88¢ Crunchwrap Supreme at participating Taco Bell locations nationwide from February 27th through March 5th. The 88¢ is meant to represent the 88% premium ground beef used in their seasoned beef recipe.
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