Stella Artois Pushes Perfect Pours With Countertop Draft System

Stella Artois has a pretty complicated nine-step pouring ritual — you've seen it in their inventive commerical spots — and it can be pretty hard to replicate at home if you don't have beer on tap. The not-so-subtly-named PerfectDraft has recently been embraced quite heavily by the Belgium brand, as the gadget can you help achieve the ideal pour from your own home. Already very popular in European countries, Stella Artois' promotion of the PerfectDraft system is timed remarkably well due to a recent surge in home bar ownership — as noted by The State of the Home Bar Study conducted by Northstar.