Single-Cup Coffee Brewers Gain Rapid Following
Since the introduction of the Keurig, Nespresso, and other single-cup coffee makers, many of us cannot imagine our lives without the gadgets, and that has shown in their sales.
Single-cup brew coffee sales have been increasingly rapidly, according to Media Post. The brewers had immense growth last year, with dollar sales increasing 82 percent, to more than $1.8 billion, from $1 billion in 2011, according to a new report from Packaged Facts.
And much of the growth has been rapid, according to Media Post. In 2012, 36 percent of people surveyed by the National Coffee Association who had a single-serve brewing system reported having purchased them within the last six months.
But, the growth has been happening for a while, according to Food Product Design. The single-serve coffee market had an annual growth rate of more than 75 percent between 2007 and 2012.
Despite simply being convenient, the report also cited “innovations in brewer technology supporting enhanced beverage quality” and “the large and growing selection of brewers, many of which are aggressively marketed and attractively priced” for the growth, according to Media Post.