Samuel Adams Releases Ad Omitting God Reference In The Declaration of Independence


The brewery came under controversy for its new ad that left out a religious reference in the Declaration of Independence.

While there are often arguments about the separation of church and state, now the argument is being taken to the separation of church and beer.

Hot after the Fourth of July, Boston Beer Co. and its signature brew, Samuel Adams, came under fire and praise this week after releasing a commercial that quotes the Declaration of Independence, but leaves out mentions of God, according to CBS.

The commercial, which was released for the Fourth of July, quoted a section of the document that reads “that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness,” but the actor left out “ by their Creator.”

Following the commercial’s release, both angry and supportive viewers alike took to the Youtube video and company’s Facebook Page to either pan or support the company’s omission, some even threatening to boycott the brand. Many also cited that Samuel Adams, founding father and brewer, was a deeply outspoken religious man.

The company released a statement stating their reason for the omission was a matter of industry guidelines, according to Fox News.


“The Beer Institute Advertising Code says, ‘Beer advertising and marketing materials should not include religion or religious themes.’ We agree with that and try to adhere to these guidelines,” the statement read. “While we understand your objection to the omission of the phrase ‘by our creator,’ in other circumstances (after all, they occur in the Declaration of independence which Samuel Adams signed and helped author) we believe it would be outside our industry guidelines to invoke those religious words in a beer commercial.”