Pinkberry Trying to Woo the Breakfast Crowd
Perhaps specialty shops just aren't cutting it anymore; first, Starbucks bought a bakery to improve its food options, then Taco Bell decided to go gourmet, and now Pinkberry is expanding into breakfast.
The Boston Globe reports that the frozen yogurt chain is testing out Greek yogurt breakfast options (and coffee) in 17 locations. Earlier this month, the chain started testing the unfrozen breakfast yogurt in the Washington, D.C. area, as well as the Los Angeles area.
Branded "Pinkberry Greek," the morning option is a thick, less-sweet yogurt with 3 grams of protein per ounce. Toppings include honey, berries, chocolate granola, and almonds.
The breakfast yogurts will reportedly be introduced nationally later this year, forcing Pinkberry stores to open earlier across the country. Menu items are reportedly in snack or meal sizes, with prices ranging between $4.25 and $5.95. Or, you know, you could just buy a pint of Greek yogurt at the grocery store.
Jessica Chou is an associate editor at The Daily Meal. Follow her on Twitter @jesschou.