Denver Police Are Giving Out Free Pizza For Citizens Caught 'Doing Something Right'

Police in Denver, Colorado, have launched an unusual initiative to reward citizens who are spotted "doing something right," such as helping someone in need — and it involves free pizza.

Police have been issued 500 pizza gift cards courtesy of Alpine Bank and Papa John's that are meant to reward law-abiding citizens, and which read, "You Got Caught Doing Something Right." Each card is good for one free Papa John's pizza.

"This is really an extension of our Heads Up program," Police Chief Robert White told CBS Denver. "This is a program that we think is extremely important and doing the right thing is something that a lot of times people don't get acknowledged for."

Officers in the Denver area will reportedly be delivery the cards as they look for rule-followers on foot, on bicycles, and on Segways.