The company promised free burgers for life to anyone that successfully legally changed his or her last name to “Burger.” Unsurprisingly, the government of Victoria state shut down the promotion a few days after it was announced, reports Broadsheet.
A letter from the Victorian Government Solicitor's office stated that it would not process name change applications for the purpose of winning burgers.
It reads, “Under s 28 of the Births, Deaths and Marriages Registration Act 1996 (BDMR Act) the Registrar may refuse to register a change of name if the change is sought for an improper purpose. We are informed that the Registrar considers that a change of name for the purpose of participating in a marketing promotion is improper. Consequently, any change of name application that is made to participate in the Promotion will be rejected.”
Instead, the chain gave away free burgers on July 1 between 12 p.m. and 2 p.m., with one lucky winner selected to win free burgers for life. The winner was randomly selected among cards filled out by attendees and was announced on Mr. Burger’s Facebook page.