Australian Burger Chain Promises Free Burgers for Life if You Change Your Last Name to ‘Burger’

Victoria's government not amused, shuts down the promotion

How far would you go for a lifetime of free burgers?

Mr. Burger, a Melbourne burger chain, tested the limits of how far people would go to get free burgers for life.

The company promised free burgers for life to anyone that successfully legally changed his or her last name to “Burger.” Unsurprisingly, the government of Victoria state shut down the promotion a few days after it was announced, reports Broadsheet.

A letter from the Victorian Government Solicitor's office stated that it would not process name change applications for the purpose of winning burgers.

It reads, “Under s 28 of the Births, Deaths and Marriages Registration Act 1996 (BDMR Act) the Registrar may refuse to register a change of name if the change is sought for an improper purpose. We are informed that the Registrar considers that a change of name for the purpose of participating in a marketing promotion is improper. Consequently, any change of name application that is made to participate in the Promotion will be rejected.”

Instead, the chain gave away free burgers on July 1 between 12 p.m. and 2 p.m., with one lucky winner selected to win free burgers for life. The winner was randomly selected among cards filled out by attendees and was announced on Mr. Burger’s Facebook page.


Check out our list of the 101 best burgers in America — and our ranking of the 25 Best Restaurants in Australia.