Tabasco Now Making Its Own Brand of Sriracha Hot Sauce
The competition between hot sauce brands is really heating up. Huy Fong Sriracha sauce has been wooing the world with products from popcorn to burgers and macaroni and cheese being slathered in the stuff. And now Tabasco is looking to get a leg up on the competition. Tabasco has quietly rolled out their own bottle of Sriracha hot sauce, available only on their website for $4.99 per 15-ounce bottle, or almost twice as expensive as the original sauce.
The description of the Tabasco Sriracha is definitely a bit cheeky: “Premium Sriracha Sauce is made of only the highest quality ingredients to create an authentic Thai chili sauce from the Brand who created pepper sauce in 1868”[related]
Weirdly enough, even though Huy Fong, the maker of the original Sriracha sauce has been in the news a lot as the company prepares for a possible factory move, the Tabasco Sriracha has been rolled out without any pomp or circumstance. According to Grub Street, Huy Fong would only say that the product is a limited edition item.
Huy Fong unfortunately cannot trademark the name Sriracha because it comes from the name Si Racha, a city in Thailand.
Joanna Fantozzi is an Associate Editor with The Daily Meal. Follow her on Twitter @JoannaFantozzi