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Shutterstock / Leonard Zhukovsky

‘SNL’ Reimagines Pepsi’s Kendall Jenner Ad

The skit shows a writer and director’s ‘singular vision’ for ‘like, the best ad ever’
snl

Shutterstock / Leonard Zhukovsky

The Pepsi ad was widely criticized for being “tone-deaf.”

Last week, Pepsi pulled its controversial Kendall Jenner ad shortly after its debut, after facing widespread criticism that the spot trivialized a protest reminiscent of “Black Lives Matter” for the sake of selling soda. Many consumers likely wondered “What were they thinking?” — and naturally, Saturday Night Live came up with a skit to ask the same question.

In the spoof, cast member Beck Bennett plays the director of the spot and shares his visionary idea with his sister, a man named Doug, and a neighbor, all of whom ultimately provide the same feedback regarding his “homage” to the “Black Lives Matter” movement: “Don’t even touch it. It’d be insane to touch it.” The skit ends with cast member Cecily Strong as Kendall Jenner leaving her trailer to shoot the ad.

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“I'm on the set of my Pepsi commercial,” Strong (as Jenner) tells a friend on the phone. “I stop the police from shooting black people by giving them a Pepsi. I know, it's cute, right?”