Last week, Pepsi pulled its controversial Kendall Jenner ad shortly after its debut, after facing widespread criticism that the spot trivialized a protest reminiscent of “Black Lives Matter” for the sake of selling soda. Many consumers likely wondered “What were they thinking?” — and naturally, Saturday Night Live came up with a skit to ask the same question.
In the spoof, cast member Beck Bennett plays the director of the spot and shares his visionary idea with his sister, a man named Doug, and a neighbor, all of whom ultimately provide the same feedback regarding his “homage” to the “Black Lives Matter” movement: “Don’t even touch it. It’d be insane to touch it.” The skit ends with cast member Cecily Strong as Kendall Jenner leaving her trailer to shoot the ad.
“I'm on the set of my Pepsi commercial,” Strong (as Jenner) tells a friend on the phone. “I stop the police from shooting black people by giving them a Pepsi. I know, it's cute, right?”