When users are checking into a business, they can now take a photo of the surrounding area and then the camera will flip to allow the user to take a “Yelfie,” according to a company statement.
The “Yelfie” concept was developed during the company’s Hackathon, a two-day event that allows Yelp engineers to work on their own project ideas. The new feature was released to a select number of users for a few months, but has rolled out nationwide for all users last week.
"Our users are really excited about having a way to capture their personal experience at local businesses in the moment," Joseph Lai wrote in an email to SFGATE. "Since piloting the feature, users have already created more than 100,000 Yelfies, and that number continues to grow."
The feature is currently available on iPhone and Android devices.