New York Times readers may have seen a puzzling full-page ad with a letter to Donald Trump, smearing his candidacy as un-American. Although the letter was signed only with the name Josh Tetrick (and his phone number), the scathing advertisement was written by the CEO of Hampton Creek. The company was in the headlines last year for its plant-based Just Mayo product, which prompted the legal identity crisis of egg-less mayo products everywhere.
Here’s a reproduction of the letter that was placed in The New York Times:
“Americans are frustrated and angry and scared. You’ve channeled this into your nomination.
Americans are also good. We’re generous and courageous and kind. That’s what you’ve missed.
A single mom in Birmingham who taught her son how to rise while respecting women. The Toledo autoworkers fighting to protect the jobs of their immigrant brothers. And the families of faith in Little Rock who believe in lowering taxes without lowering their values.
This is who we are. And this is why your campaign will break down.
Your campaign doesn’t just seem wrong. It feels un-American. To support it would make me less of myself, less of my grandpa’s grandson, less of my mom’s son.
Turning away from you is a way to say who we are.”
According to CNNMoney, Tetrick placed the ad out of a feeling of social responsibility.
"His campaign doesn't reflect basic American values," Tetrick told CNNMoney. "We can disagree on a lot but there are certain things that everyone does agree with: You should respect women. Immigrants make this country better. We should be civil to each other. The KKK is a group that is the personification of evil. There are these basic things that we don't need to argue about."