A few McDonald’s restaurants are firing back against Taco Bell’s breakfast war strategies with a new campaign in which customers are encouraged to exchange Taco Bell receipts for a free Egg McMuffin.
The campaign, which appears to be limited to locations in northeastern Pennsylvania, encourages fast food breakfast lovers to “Circle back to the one you love.”
Taco Bell, on the other hand, has been busy comparing McDonald’s to a communist organization where the “Routine Republic” is king.
Obviously, the new promotion signals a growing sense of urgency from McDonald’s to hold on to its role as the most popular fast food breakfast provider, and is perhaps related to the company’s decision to test out the concept of all-day breakfast in select locations.
It does seem, however, that the campaign will only encourage breakfast lovers to continue buying Taco Bell so they can get the best of both breakfast worlds. We doubt that that’s McDonald’s goal here, but you win some, you lose some.
Start your day the lovin’ way.Bring your Taco Bell® brkfst receipt for a free Egg McMuffin @ part NEPA McD's 4/3-4/17 pic.twitter.com/2dMzGgxaxb
— McDonald's of NEPA (@McDNEPA) April 4, 2015